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NEW YORK Royal Caribbean International has awarded its African American marketing account to SpikeDDB following a review, according to the agency.
The New York agency, which overcame two undisclosed finalists, will handle all marketing communications targeting the African American community for Royal Caribbean, including research, creative, media, interactive and public relations.
SpikeDDB will focus on reaching African American travelers who are adventurous, like to explore new places, and who want to do, see and experience more on their vacation.
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