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Spike it Up!

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Spike Lee's latest film, Bamboozled, has stirred

controversy with a print ad campaign that uses a caricature of a grinning young black girl holding a

watermelon.

The ads, which were created by Art Sims' design firm, 11:24 Advertising, were deemed offensive by the The New York Times, which refused to run them.

As it happens, the film is a satirical comedy that attacks the type of stereotypical imagery found in the ad.

Sims, who has developed the print ads for all of Lee's films, maintains that the campaign is a direct reflection of the movie's content—as well as an honest glimpse into American history.

"The icons are stereotypical but true to the buffoonery of the past. We have to be honest about the product," Sims explained.