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Friends of Animals has launched three print ads this month in its ActionLine magazine.
The pro bono effort, conceived by Atlantacreative Ted Nelson, will break this Septemberin National Healthmagazine and college newspapers. Outdoor executions will appear along New England’s traffic corridorsin mid-fall.
Spoofing fast-food promotions, the campaign, tagged “Spare an animal. Eat a vegetable,” reminds consumers that animals suffer inhumane lives and brutal deaths in order to appease America’s appetite for drive-through dining.
Ads target pizza, beef and chicken menus.
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