Spalding Sports Can 'Swing' Away

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




EMI Lawsuit Will Not Silence Musical Words of TV Commercial
BOSTON–Hill, Holliday, Connors, Cosmopulos and Spalding Sports Worldwide recently scored a victory in U.S. District Count in New York when a judge ruled their television effort did not violate the rights of record company EMI.
In a suit filed in November, EMI Catalogue Partnership alleged that a Spalding commercial inspired by the Louis Prima composition “Sing Sing Sing (With a Swing)” infringed on their ownership of that song.
In its presentation to Spalding for work touting Top-Flite golf clubs, Hill, Holliday suggested licensing “Sing Sing Sing” popularized in the big band era by Benny Goodman.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in