NEW YORK Alison Burns, president of Fallon's New York office since 1998, is about to leave the agency to start her own consultancy, said sources.
Burns, who before Fallon worked as a recruiter and also on the client side, is said to have been mulling the move for several months. In fact, one source said she has already lined up clients for the consultancy, which will tackle branding issues and be based in New York. "She's been at Fallon for a while and she's kind of looking for a new challenge," said the source.
Burns has been out of the country on vacation for several weeks and could not be reached.
It's unclear who will succeed her as president, alongside creative director Kevin Roddy. In the past two years, the agency has shrunk considerably, in part due to the demise of dot-com clients such as GovWorks.com but also due to spending cutbacks by existing clients, chief among them Conseco.
The shop, which at its peak in early 2000 claimed billings of $300 million and a staff of about 100, now claims billings of less than $100 million and a staff of about 40. As a result, the office has come to rely more heavily on resources of the mother ship in Minneapolis.