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CHICAGO Kellogg Co. showcases the crunchiness of its Raisin Bran Crunch cereal through sound in a new campaign from Leo Burnett.
A new spot from the Chicago agency breaking today depicts a man—”Johnson”—eating a bowl of Raisin Bran Crunch at work while audibly munching. Johnson’s boss stops by and fires the employee. Johnson, however, hasn’t heard a word the boss has said because of the crunchy cereal. “You’re taking this well,” says the boss. “You’ll go far with that attitude.”
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