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Some dream of big accounts, while others just wonder. Sony Wonder, that is.
The family entertainment division of Sony Music has begun interviewing undisclosed agencies regarding its estimated $2 million account, according to a source at the client, who declined further comment. New York-based Sony Wonder, with marketing offices in West Los Angeles, licenses and distributes children’s videos.
JSM+ Communications (formerly Hajjar and Partners) in Marina del Rey, Calif., resigned the account earlier this month.
“Based on a new compensation structure that was imposed, financially we could not continue the relationship,” said Jim Sieminski, JSM+ executive vice president, account services.
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