Sony Sets Meetings

LOS ANGELES–Presentations begin next week for Sony Corp.’s consolidated $400 million-plus North American media business, sources said, in the first of what will be three regional media consolidations. Sony’s European and Asian media accounts are expected to follow the North American search.

Over the past seven months, Sony corporate and division executives have had a series of meetings exploring the concept of consolidation with top executives of the world’s largest media networks. The list includes Bcom3’s Starcom Mediavest Group; WPP’s MindShare/The Media Edge; Publicis’ Zenith Media; IPG’s Universal McCann; and Omnicom’s OMD.