Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — Sony Corp. will hear final presentations next week for its $500 million-plus U.S. media consolidation with a decision to come “very quickly after that,” according to sources.
Finalists are Interpublic Group’s Universal McCann, the incumbent on Sony Pictures; Bcom3’s Starcom MediaVest Group and Omnicom’s Arnell Group. The presentations will focus on details such as who would work on the business, fees, what office the Sony business will be handled out of, and how contenders would handle potential conflicts within their corporate family, said one executive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in