Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s a familiar scenario: A new marketing boss arrives, admits no dissatisfaction with the incumbent, but launches a review anyway to explore options.
Sony Pictures Entertainment’s Jeff Blake is following just that course of action. He is hearing presentations this week from a number of undisclosed media agencies and full-service shops interested in handling the movie studio’s $250 million-plus media buying account. Universal McCann, the media agency of McCann-Erickson, currently handles the account, which has had a starring role on McCann’s West Coast client roster since 1987.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in