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If Diet Rite reminds you of leg warmers, aerobics and the jingle, “Everybody’s gotta Diet Rite,” Royal Crown wants to change your tune.
The White Plains, N.Y., beverage company is launching a print campaign, via The Blum Group, New York, that positions Diet Rite as the better-for-you diet pop.
Ads show the imaginary magazines Active Life, Staying Fit and Sugar Free, with such headlines as “How to cut out aspartame” and “The sodium-free way to eating right.”
The
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