SFGT in Philadelphia has assigned Jason Alan Snyder to the new agency-wide position of head of technology and strategy. Previously, as director of design for America Online, Snyder led the prototyping group responsible for AOL product ideation, design, user interface and interaction. Before that, as founder and CEO of interactive design firm deepFry in New York, Snyder helped produce Coca-Cola's sponsorship of the 2002 Winter Olympic Games and also led initiatives for the X-Games, PowerAde and WestWayne Advertising. He also has worked in creative interactive marketing leadership positions at Interpublic Group agencies Deutsch, Lowe & Partners, MRM Partners and McCann Erickson. His clients have included Dun & Bradstreet, I Can't Believe It's Not Butter, Mitsubishi, Estee Lauder, Ikea, Kenneth Cole, Microsoft's X-Box, Unilever, UPS and Dell.