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Grey here has lured away another key talent from TBWA\Chiat\Day, naming Christopher Snook svp, director of planning.
Snook was one of three executives running the account planning group at TBWA\C\D in Playa del Rey, Calif. He was with the agency for more than two years, and aided in last year’s win of the $100 million XM Satellite Radio account.
At Grey, Snook will head a four-person planning department. He starts May 1 and replaces Sheree Hutchison, who left the agency earlier this month.
“Grey is one of the most respected global agencies, and they have a reputation for building and growing strong brands,” said Snook.
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