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Publicis/Bloom this week airs five humorous new TV spots touting the versatility of Southern New England Telecommunications’ Yellow Pages. The work is the first advertising for the phone directory in three years.
Each 30-second spot is a vignette filmed from a ground-level view. In one, a pet dog buries a doll in a garden. An on-screen listing for a toy store appears. The dog then buries a camera, and a listing for a photo shop is shown.
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