smoky rooms

BVK focuses on the dangers of second-hand tobacco smoke in its latest campaign for the Wisconsin Tobacco Control Board.

The Milwaukee shop uses real-life stories of people whose deaths are attributed to being around smokers.

One spot shows a woman sitting at a desk. She spreads out four cigarettes, the amount that is inhaled by a non-smoker who spends two hours in a room with someone who’s puffing away, according to the voiceover. More cigarettes are spread around as we learn the woman’s father shared an office with a chain smoker for 10 years before dying of lung cancer at 56.