Smith Acquires G&L

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Smith Agency last week acquired G&L Group, but it was the latter company’s Jim Lobel who ended up on top.
Lobel assumes presidency of the merged advertising entity, which will now be known as Smith-Agency.com. The Smith Agency’s principal, president and creative director, Andrew Smith, creator of the popular “God speaks” billboard campaign that put the shop on the map, has left the company.
G&L Group creative director Shelly Isaacs, who has extensive media, hospitality and sports category experience, will assume creative leadership, according to Lobel.
Neither Lobel nor David Bawarsky, chief executive officer of QuikBiz Internet Group, which purchased The Smith Agency two years ago, would explain what happened to Smith.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in