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SMG Names Neslund, Zasky EVPs

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Starcom MediaVest Group has appointed StarLink president Scott Neslund and chief operating officer Ken Zasky executive vice presidents of the parent company. Neslund, who has been with StarLink for a year, has helped the shop garner $150 million in new business from clients such as Caterpillar, Chuck E. Cheese's and Alexian Brothers Healthcare. Zasky, who has been with the shop since its founding, recently led the pitch for Caterpillar's account and has been a key part of new business for the Chicago agency.