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“Nobody ever ran away to join a video game,” reads a new print ad from Smash Advertising for the Greatest Show on Earth, Ringling Bros. & Barnum and Bailey Circus.
TV spots include whimsical animation and unexpected scenarios, such as a spot which shows a child who wants to visit the big top so badly that he brings a real circus elephant into his family’s kitchen as a hint to his parents.
The Boston-based agency tagged the breaking campaign, which includes broadcast, print, outdoor, transit and direct mail executions, “Do something extraordinary together.”
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