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If you haven’t heard of Spinal Muscular Atrophy, you’re not alone. This little-known neuromuscular disease is the top inherited killer of children less than two years old, according to a PSA from DMW Worldwide.
To help spread the word about this deadly disease, the Wayne, Pa.-based agency created two TV spots for Andrew’s Buddies, a national nonprofit that supports SMA research, and its “Fight SMA.com” program.
“Speak Out” focuses on an SMA-stricken baby named Allie. Shots of her in a hospital bed, wearing a breathing apparatus, alternate with shots of her parents discussing their grief and snippets of home movies.
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