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“Let’s see you do your job on ice” is the challenge presented in Southwest Airlines’ new television commercials promoting its sponsorship of the National Hockey League.
In one spot created by Omnicom’s GSD&M in Austin, Texas, meals, trays and cups fly through the air as fast-food workers slip on the floor of ice behind the counter.
In another ad, a family sits for a photographic portrait as the cameraman slides on an equally slippery surface, bringing down the backdrop and every other prop in the room as he clicks away.
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