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LOS ANGELES Independent M&C Saatchi has completed its first broadcast work for New Mexico Tourism, according the Huw Griffith, the agency’s CEO.
“It’s completely different for the category,” said Griffith. “We needed to cut through and position it as a very different place.”
All the elements of the campaign, which includes print and outdoor with the same theme, show reptilian aliens dressed as tourists and, for example, playing golf or visiting the desert. The print headline is, “The best place in the universe.
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