Boulanger & Associates is teaming with boutique agency Skinnycat Creative in an effort to improve the former's design and graphics offering, and give the latter a crack at working for a larger and more diverse client base.
Skinnycat founder and principal Christine Rosencrans assumes the title of vp, creative director, art at Canton, Mass.-based Boulanger. Skinnycat will now operate as a unit of the ad shop.
Rosencrans worked with Boulanger in recent weeks to help the shop add a piece of business, the Hotel Tria in Cambridge, Mass., a unit of the Best Western chain.
The hotel is in the midst of a major interior and exterior renovation, and recently hired Boulanger for a relaunch. That work will include print advertising, direct response, Web-site development, collateral and other materials. The themeline is, "An experience for every style."
Boulanger was formed in February by Diane Boulanger, a former copywriter and cd with Boston shops One to One Interactive and Leo Burnett Technology Group.