Size Really Does Matter

Frustrated by what he sees as a “growing trend of hard-to-read” billboards, Bruce Bieber has decided to launch an agency specializing in big-size outdoor ads. Its name: Beeg Logo.
The Portland, Ore.-based entrepreneur said he was inspired to start his specialty shop (its logo is shown here) when he was unable to read four out of five billboards he came across as a motorist.
“Too many ad agency creatives are treating billboards like print ads, perhaps to improve their portfolio value at client expense,” he said.
Bieber promises would-be clients that he will, at a minimum, devote 15 percent of the total area of a board or sign ad to their logo.