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Sinatra Headlines Again in Vegas

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NEW YORK - If he can make it there, he can make it anywhere - not New York, but Las Vegas, which has resurrected the late Frank Sinatra for a series of ads promoting tourism on the Strip.

Two new 30-second TV spots from the Las Vegas Convention and Visitors Authority (LVCVA) will hit airwaves Nov. 1 in cities that collectively represent more than 50% of Vegas-destination airline seats and drive-time markets, including Phoenix, Dallas, Chicago, Houston, Southern California and the San Francisco Bay area. The ads can also be seen Nov. 1 on the LVCVA's Web site, vegasfreedom.com

The ads feature several mainstay Vegas performers singing along with Sinatra on the previously unreleased Ol' Blue Eyes warbler, "It's Time for You," such as Siegfried & Roy, Wayne Newton, David Brenner, Rita Rudner and seven Elvis impersonators. Creative in the new spots gives visitors "permission to get away" and encourages them to "exercise their freedoms."

An eight-week, $13 million LVCVA advertising campaign launched Oct. 3 from R&R Partners, Las Vegas. "It's Time for You" was offered to the LVCVA by the Frank Sinatra Foundation, which is donating the licensing proceeds to the September 11th and Twin Towers funds to benefit the families of victims affected by the attacks.