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Mullen last week added advertising chores for Simms Fishing Products.
Simms had most recently worked with Barnhart/CMI Advertising of Denver. The business, estimated at $5 million but likely to grow, moves to Mullen, Wenham, Mass., without a review.
Simms tapped Mullen based mainly on the client’s past relationship with agency senior vice president/-group creative director Jim Hagar, who oversaw campaigns for Simms several years ago when he was with Jackson, Wyo., agency Riddell Ad-vertising & Design.
Upcoming work for Simms will be largely print- and design-based; TV may also be in the mix, Hagar said.
“Forming a partnership with Mullen allows us to tap into Jim’s passion and knowledge for our business,” said K.C.
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