St. Louis-based agency Simmons, Durham & Associates has revamped its executive lineup and organizational structure.
The shop created two new departments, account planning and special projects, and promoted two associate creative directors to co-creative director status.
Bill Durham, executive vice president at the agency, said added work led to the new creative setup, while the addition of account planning and special projects puts formal headings on tasks the shop previously provided.
Susan Chapman, named an executive vice president, will head the new account planning group. Chapman was formerly an associate creative director. In her new role, she will develop strategies based on analysis of consumer attitudes and trends.
Heading the special projects group will be Michael Eckhard, a founding partner of the agency who was also named an executive vice president. Eckhard, previously a vice president, will manage sales promotions, trade show work and trade ad services. He also takes over the shop's Internet and informational video work.
Named vice presidents and co-creative directors were Tim Halpin and Mark Ray, who had been associate creative directors. With those moves, agency president Ted Simmons assumes the post of executive creative director. Halpin and Ray joined the agency in 1994 and 1995, respectively.
In an additional personnel move, Tom Tipton, an account supervisor, was named vice president and management supervisor on the Brown-Forman and Maull's accounts.