Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK The Magazine Publishers of America awarded TBWA\Chiat\Day the $100,000 Grand Prize Kelly Award for its Apple iPod “Silhouette” campaign that shows people dancing with iPods against brightly colored backgrounds.
“It demonstrated to people that you don’t have to spend a lot of time talking about features to get people to make a human connection with your product,” said Mike Hughes, president of The Martin Agency in Richmond, Va., and a Kelly judge. “Also, one of the core values for Apple is design.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in