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Search ads a hot topic as old spirit returns to conference
Ad:tech, once one of the hottest online ad conferences, has gotten its groove back.
More than 3,000 people showed up for last week’s event at the Palace Hotel here—back to 2000 levels, said Ad:tech chairwoman Susan Bratto. There were more exhibitors, and Yahoo!, Google and DoubleClick were among a resurgent group of party-throwers—causing many to joke that Ad:tech was partying like it was 1999.
And why not? Online ad spending totaled $1.6
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