Shop Talk

Here’s to the Crazy Ones: ‘The Natural’ – We Need ‘Wild and Wacky’
The always-competing siblings in the Omnicom family are typically loath to give each other any credit. But when the moment came for BBDO’s Phil Dusenberry to give the opening talk at the 4A’s Creative Conference in Miami, “The Natural” chose to speak in the language of sister shop TBWA/ Chiat/Day’s “Think different” campaign for Apple.
Reflecting on the past and musing about the future, the famed creative director said one thing that shops need to do is “make more room for the crazies.”