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Shoe Station Selects Sullivan-St. Clair

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ATLANTA Shoe Station has selected Sullivan-St. Clair for advertising chores following a review, the agency said.

The work from the independent shop in Mobile, Ala., will include print, broadcast, outdoor and Internet iterations. The shop is introducing a new tagline, "Selection is always in style," for the crosstown client. Ads break later this month.

"Sullivan-St. Clair demonstrated a clear understanding of our needs," said Terry Barkin, client CEO. "They understand retail while bringing to the table innovative marketing programs to implement as we continue to expand."

Billings were not disclosed, nor were the other shops that contended for the business in a recently completed review.

Shoe Station operates a total of nine stores in Alabama, Florida, Georgia, Louisiana and Mississippi. The company plans to open three more stores this year: one in Spanish Fort, Ala., and two in Jackson, Miss.