CHICAGO Fallon has promoted Baba Shetty to managing director of Fallon Interactive, filling a post that had been vacant for two months.
Shetty succeeds Rob Buchner, who was promoted to chief marketing officer of Publicis Groupe-owned Fallon Worldwide in August.
"Fallon Interactive has played a key role in some of our biggest recent successes as an agency, including BMW Films, and Baba's unique background makes him the ideal person to lead our interactive efforts moving forward," said agency founder and chairman Pat Fallon in a statement.
Prior to joining Fallon, Shetty was a research director at Forrester Research. Prior to Forrester, he was manager of marketing communications for Fallon client BMW of North America in Woodcliff Lakes, N.J.