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Sheaff Dorman Sets New Direction For USPower

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Sheaff Dorman Purins has fashioned an image campaign for USPowerSolutions, an application service provider that targets companies in the increasingly de-regulated energy marketplace.

The assignment for Needham, Mass.-based Sheaff Dorman in-cludes trade advertising and collateral materials that introduce the tagline "First choice for first to market." Creative director Uldis Purins teamed with copywriter Terry Lanning on the effort.

Work was developed for the Cambridge, Mass., client over the past three months and begins breaking nationwide this month in an effort to promote USPower's software to competitive energy providers. The software is designed to help these companies speed their market entry.