Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK William Shatner continues to embody Priceline.com in the online travel agency’s latest spots breaking this week.
Shatner has been at it with Priceline for a decade. New TV ads from Butler, Shine, Stern & Partners, San Francisco, once again feature the actor as the goofy karate-chopping Priceline “Negotiator.” In one execution, Negotiator’s sidekick, NoFee, displays his somewhat threatening yet incredible physical strength to show a customer why no one should pay a booking fee when buying air travel on a rival site.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in