Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With a new management team and plans for expansion, restaurant chain Shakey’s is examining its marketing efforts and taking a project outside its longtime ad agency, G/F/D/M.
The 47-year-old chain, based in Garden Grove, Calif., operates 73 restaurants nationwide, but plans to double that number in the next five years. Its new president, Sean Flynn, also expects to double ad spending over that period—from a current annual level of about $1.7 million.
G/F/D/M (formerly Asher/Gal & Partners) has handled the account since 1993.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in