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Setbacks Force Staff Layoffs At Temerlin

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By Steve Krajewski





DALLAS--Mounting losses and the absence of new business in 1996 will force Temerlin McClain, the region's largest agency, to lay off several staffers, though the total number will not be as large as some had expected.





A representative at the Irving, Texas, shop said management hoped to contain the number of employees released to 'single digits,' but conceded that as many as 12 or 13 individuals could be let go 'when all is said and done.'





Scott Bennett, head of Temerlin McClain Public Relations, said some staffers may be transferred to his operation, which experienced substantial growth last year.





The staff cut comes after last month's departure of the Long John Silver's account, which Temerlin declined to defend, and an unsuccessful bid for the creative part of Domino's Pizza $75 million account.





In 1996, Temerlin lost Pace Picante, Bennigan's and Steak & Ale restaurants. It also resigned Quaker State. Those accounts represented annual billings of $47 million.





Last month, agency president Dennis McClain acknowledged that some layoffs might be necessary. He said such a move would be a first for the agency, which has never been forced to release staffers due to account losses.





After the agency's recent unsuccessful bid for Domino's, rumors in the Dallas ad community began circulating that as many as 50 people would be released. McClain dismissed that speculation as untrue.





Temerlin grew to 552 full-time employees in 1996 and registered $575 million in billings.





Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED





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