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Lifestyle Benefits of Air Beds Touted in Ads From Kruskopf Olson
CHICAGO–Kruskopf Olson positions air mattress marketer Select Comfort as a company that can improve one’s life and lifestyle in a new print and radio campaign.
The campaign is the Minneapolis agency’s first for the company since it won the $15-20 million retail account earlier this year.
The Plymouth, Minn., client’s previous print ads used medical text-like illustrations, while its radio and direct marketing work relied heavily on celebrity endorsements and focused on the mattresses’ purported health benefits, said KO management supervisor Jean Koelz.
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