Seeing reds | Adweek
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Seeing reds

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A rainy opening day didn't stop loyal Cincinnati Reds fans at Freedman, Gibson & White from celebrating the start of another Major League Baseball season.
For the past 25 years, the agency has closed shop to watch the opening game. The agency used to take its staff to the ball game, but in recent years tickets have been more expensive and harder to get. The agency staff now watches the game on television in the office while enjoying cold beer and bratwursts cooked on the premises, which offers the advantage of free parking.
"It's a real great morale booster," said Michael Curry, a representative at the $35 million shop.
Clients and media reps joined agency employees to judge a parade of shoebox floats (including one with Rodin's "The Thinker" in a Reds uniform) and oversee a pinball tournament played on a decrepit machine serviced annually for game day use.
"It helps to balance out the days when it's all work and no play," Curry said.
The game was called in the sixth inning, tied at 3-3. The next night the Reds lost 5-1. At least the loyal revelers were watching the better game.
--Jenn Godd