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LOS ANGELES Washington Mutual attempts to dispel investment myths with a national print campaign breaking this Wednesday from Sedgwick Rd., the agency said.
The campaign from the Interpublic Group agency in Seattle addresses so-called predictors of the stock market’s success, such as full moons, hemlines, lipstick and shrimp cocktails, and aims to increase awareness and familiarity of the WaMu brand among analysts and investors.
Spending was undisclosed. The Seattle-based client spent about $90 million on ads last year, according to TNS Media Intelligence/CMR.
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