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LOS ANGELES Independent Secret Weapon Marketing is parting with digital game giant Activision, the agency said.
Activision, based in Santa Monica, Calif., spent $85 million on ads in 2005, though spending this year dwindled to $10 million through August, a decrease of 52 percent from the same period a year ago, per Nielsen Monitor-Plus.
Client executives could not be immediately reached for comment.
The Santa Monica-based agency represented the brand for more than three years, but found it increasingly difficult to sell work.
Sources
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