Sealy Launches Biggest Ad Effort | Adweek Sealy Launches Biggest Ad Effort | Adweek
Advertisement

Sealy Launches Biggest Ad Effort

Advertisement





CLEVELAND - Sealy, Inc. launches its biggest TV effort tonight on NBC's Monday Night movie, with a new, product-focused campaign highlighting its Posturepedic line. The campaign launches Sealy's upgraded Posturpedic line with a focus on its Sense & Respond Support System. The ad carries the line, 'Posturepedic Support. Only From Sealy.' Sealy is expected to double its ad spending during the year to roughly $20 million through Leo Burnett Co.
Copyright Adweek L.P. (1993)