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NEW YORK Mediaedge:cia has won The Scotts Co.’s media planning and buying account following a review, the client and agency have confirmed. Estimated billings are $100 million.
The Marysville, Ohio-based lawn and garden products marketer chose the New York-based WPP Group shop over independent incumbent R.J. Palmer, Interpublic Group’s Universal McCann, both also in New York, and Omnicom Group’s GSD&M in Austin, Texas, sources said.
The Wolf Group, New York, handled planning duties and was not in the review.
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