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NEW YORK Scion, the young-skewing car brand from Toyota, is launching a series of Webisodes to promote its racing team.
The eight Webisodes follow members of the Scion racing team and will be put on the site in mid to late February. Currently a teaser video is up on scion.com/broadband.
“There is an ongoing relationship in the world of racing,” said Lisa Materazzo, national marketing and communications manager for Scion at Toyota Motor Sales. “It fits very well with our target audience.
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