Schwartz Gets Super Bell Award | Adweek
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Schwartz Gets Super Bell Award

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Schwartz Communications took home the best of show prize and the most first-place bells at the Publicity Club of New England's annual Bell Ringer Awards.

The Bell Ringers honor excellence in public relations by New England agencies and clients.

The show was held last Tuesday at the Royal Sonesta hotel in Cambridge, Mass., and was attended by about 300 industry professionals. WXKS-FM on-air personality Billy Costa hosted the show and local media professionals served as trophy presenters.

Schwartz, Waltham, Mass., which took home the highest number of bells for the night with 12, was awarded the Super Bell for a publicity campaign for Melard Technologies. The effort supported the Armonk, N.Y., company's "rugged" wireless computer and software products. Schwartz won two bells each for Cytyc and Salary.com. The agency picked up single bells for for Agilent, Boston Life Sciences, CCBN, Cyberonics, eSniff, Melard and mPhase.

Garnering 11 bells was RDW Group in Providence, R.I. The agency won two bells apiece for Blue Cross/Blue Shield of Rhode Island and Hoyts Cinema, and single bells for Colley Group, Gtech, The Massachusetts Medical Society, New England Coffee, Roche Bros. Supermarkets and Standard MEMS as well as a bell for self promotion.

Cronin & Co. of Glastonbury, Conn., won six bells, taking home two prizes for GoToMyDoc and single bells for Dana-Farber Cancer Institute, Erisco Managed Care Technologies and the Mashantucket Pequot tribal nation.

The Crystal Bell, which honors individual achievement in public relations, was presented to Hank Shafran, director of communications at law firm Bingham Dana.

"It was a great honor—I was very surprised," Shafran said. "I think that to get this kind of recognition from your peers is very gratifying." Shafran's 30-year career in public relations spans all facets of the industry, including agency, government, and corporate communications.

Bishoff Solomon and Brodeur, both in Boston, and The Weber Group, Cambridge, Mass., each won three bells. BBK, Cone, Devine & Pearson, Kelliher Samets Volk, Pan Communications, the Massachusetts General Hospital and Putnam Investments each pulled in two bells.

More than 300 entries from more than 40 PR agencies and 25 companies were submitted to the show.