School-Advertising Bills Put Lobbyists on Alert

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Advertising lobby groups are urging their members to oppose two bills introduced in the Maryland legislature that would re strict ads in schools and impose nutritional requirements on school vending-machine products.

In a memo sent to its Maryland members last week, the American Ad vertising Federation warned, “The ultimate result of both of these pieces of legislation would be a reduction in commercial agreements, which would have a negative effect on reducing both services and products available to students.”

The first bill requires schools to notify parents in writing that advertising will be used in classrooms.



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