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NEW YORK Former Agency.com CEO Don Scales has agreed to join search marketing agency iCrossing as its chief operating officer, the agency confirmed.
Scales will take over from Rod Lenniger, the Scottsdale, Ariz.-based agency’s current COO. Lenniger will stay on as an executive vice president, and Jeff Herzog will remain as CEO, the agency said.
Scales spent three years at Omnicom Group-owned Agency.com, where he served as COO from 2003 to 2004, when he was named CEO.
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