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SBC Communications is reviewing its estimated $60 million media buying account, having grown dissatisfied with the performance of D’Arcy Masius Benton & Bowles in St. Louis, sources said.
DMB&B in June maintained a media unit in St. Louis exclusively for SBC and its Southwestern Bell division after the agency moved all other media operations to New York and Los Angeles. The head of the St. Louis unit, Wendy Marquardt, left this summer to join Zenith Media in New York.
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