Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES General Motors’ Saturn invites consumers to “Rethink American” in work from Deutsch/LA that broke yesterday during prime-time programming.
Deutsch’s new anthem spot for Saturn, in both 30- and 60-second executions, mixes bold imagery, a driving rock beat and handsome product shots—all set against time-lapsed blue skies.
The spot contrasts easy stereotypes (bling-encrusted knuckles, heroin-chic goth girls, billowing smokestacks and body-building mesomorphs) with cultural flashpoints (a hand with a wedding band, a mother and infant, a solar-power grid and a triumphant Lance Armstrong).
There
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in