By Joan Voight
SAN FRANCISCO--Goodby, Silverstein & Partners and Foote, Cone & Belding, both in San Francisco, garnered the top two advertising awards at the San Francisco Show last week.
While Goodby, Silverstein dominated the awards program, as it has for years, smaller shops gained recognition by landing at least one gold award.
Goodby, Silverstein took home the Bell Ringer award for advertising for the ninth year in a row, based on the 11 gold prizes it acquired for work for Anheuser Busch, the California Milk Processors Board, American Isuzu Motors, Pacific Bell, Haggar and other clients.
FCB won the best of show advertising award for its 'Pool Boy' TV spot for Levi Strauss & Co. The agency also picked up five gold awards.
Other gold winners were San Francisco agencies Hal Riney & Partners, with five awards; Odiorne Wilde Narraway Groome, with four awards; and Citron Haligman Bedecarre, with two awards. Butler, Shine & Stern in Sausalito, Calif., and Mandelbaum Mooney Ashley (now Hampel Stefanides) in San Francisco each landed one gold award.
Bob Kerstetter, a partner at Black Rocket in San Francisco, won the Howard Gossage award for copywriting for Eddie Bauer and S & W canned foods campaigns. Kerstetter was also honored for his work for Anheuser Busch at his previous post at Goodby, Silverstein.
Another former Goodbyite, Chris Hooper, won the Margaret Larsen award for art direction for his work for Anheuser Busch and Polaroid while at Goodby, Silverstein. Hooper currently works at Tool in Los Angeles.
Eller Media's Ellie award for out-of-home advertising went to Goodby, Silverstein for the 'Exit' outdoor board for the California Milk Advisory Board.
Cahan Design in San Francisco cleaned up in the design categories. The agency took home the Walter Landor award, for winning the most gold design awards, and the best of show design award, for a brochure campaign for GVO. In addition, Cahan's Bob Dinetz captured the Margaret Larsen award for design.
About 1,000 guests celebrated the winners at a giant party held at The Fillmore Auditorium in San Francisco on April 24.
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