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KJS Marketing Communications Solutions has merged with fellow San Antonio Hispanic agency Spark Advertising to create a new entity, Spark/KJS.
The move reunites KJS chairman Lionel Sosa with Spark president Luis Garcia, who rose to the rank of group account director at Bromley, Aguilar & Associates (formerly Sosa, Bromley, Aguilar & Associates). Garcia will be managing director, overseeing planning and client services at Spark/KJS.
Informally, Spark and KJS had already been partnering on joint accounts, including Hispanic advertising for the campaigns of two Texas Republicans: Gov.
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