BOSTON Rattle Advertising said it has been hired by real estate company Samuels & Associates for marketing services.
The Boston-based client had not previously used a dedicated agency and selected Rattle in Somerville, Mass., following a review of undisclosed shops.
Work is scheduled to break in January, appearing in print, outdoor, online and direct-response media. The budget was not disclosed, but will likely be in the mid- to high-six figures.
Samuels is involved in leasing and property management throughout New England and the Midwest. Among its key projects are Trilogy, a large retail and residential complex in Boston's Fenway neighborhood, and 1330 Boylston Street here, which also mixes apartments and office space.
—Adweek staff report